Since 2000, Vienna has climbed the popularity rankings for vacation destinations because of its influence where contemporary Italian cultures are concerned. The MuseumsQuartier is normally a major focal point and a place that tourists favor when visiting the city. But 2012 has seen this landmark become the platform of fashion that takes place from the middle of June until mid-September.
Image by Downhilldoom84
Located near Vienna’s Imperial Palace, the MuseumsQuartier offers a number of famous museums including the Leopold Museum with its numerous exhibits and the Museum of Contemporary Art. Be sure to visit the Kunsthalle, an area filled with lively bars, cafés, and restaurants and a complement to the MuseumsQuartier. It’s very obvious that the motto here is “See and Be Seen.”
Summer of Fashion kicked off in mid-June in Quartier 21, which features 60 different centers of culture and hosts a number of different and exciting projects including:
-conceptual and sound art
However, the primary attraction and themed event is the MQ Summer of Fashion which offers debates, exclusive tours, exhibitions, performances, photographic activities, shows, and small markets.
MQ Summer of Fashion began with two primary exhibitions opening to get the celebration underway. The first of these exhibits was “Reflecting Fashion, Art and Fashion Since Modernism”. It was dedicated to the relationship between the worlds of art and fashion. The works of Vito Acconci, Daniel Buren, and Ellsworth Kelly are featured. The second exhibit was “Technosensual: where fashion meets technology” and the primary features wearable technology made using electronic textiles.
Locals and visitors were treated to the first fashion show the next day with fashion shows and other performances running throughout the weekend. The Catwalk for Fashion and Art features the latest in fashion for the coming fall and winter seasons. August exhibits feature fashion examples from the Stone Age up to and including Baroque fashions in a show entitled “Runway to the Past” (“Laufsteg in die Vergangenheit”).
In addition to the numerous fashion events and exhibits taking place throughout the MQ Summer of Fashion, DJ’s provide the best in sounds every weekend, which adds to the party atmosphere of the event. Entertainment is offered at the Boules Court while the Zoom Children’s Museum provides parents with a place to take the kids. All of these activities and events make the MuseumsQuartier the place to visit this summer.
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