According to the website Mail Online in an article published on the 9th of June, there are literally thousands of tickets available for the 2012 London Summer Olympic Games at this time. However, there is a serious catch in that most of them are priced $3,100 (£2,000) or more. Despite the fact that thousands of individuals both domestically and internationally are wanting that once in a lifetime chance to see the Olympic Games live, many of them will not have the budget for it.
When you consider what the price of lodging in London is going up to and the transportation venue costs involved in getting there, many people’s dreams will not become a reality and they will be watching these games at home on their TV’s. The organizers of the games still have to shift some 550,000 tickets and even Daley Thompson, England’s Olympic hero is having difficulties acquiring tickets to the events. Is it any wonder then that individuals are not purchasing tickets for the London Summer Games?
As another batch of tickets again went on sale the morning of June 9th, thousands once again had the hopes of getting one more shot at garnering some to attend the events, only to have those hopes dashed by prices that were out of their league. But just as quickly as those tickets were up for sale, discouraged fans were “tweeting” in mass numbers to express their frustration and not just for the prices involved. In many cases, they were complaining about the process involved with purchasing them online, not just the price.
The LOCOG (London Organizing Committee of the Olympic Games) has recently come under fire as well and is being criticized for not explaining the exorbitant prices and their failure to shift these “prestige” tickets into the $460 to $2,800 (£295 to £1,800) price range. The tickets currently available for the Opening Ceremonies are selling for over $3100 (£2,012) with the cheapest selling for nearly $1,550 (£995). As of 5 pm the afternoon of June 8th, there were still plenty that were unsold.
During the earlier rounds when the tickets were first being released for sale, there was also a lottery process adopted which enable the luckier individuals to win their tickets. It was noted that implementing an auction might possibly have generated more revenue but would have been seriously resented in the eyes of the British populace. There was a total of $14.5 (£9.3) million had already been spent on preparations for the games.
Hotels in London
Average Price: € 44
Average Rating: 7.3
St. Mark Hotel
Average Price: € 83
Average Rating: 7.1
The Rembrandt Hotel
Average Price: €160
Average Rating: 8.2