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Top 5 Places for Shopping on a Budget in Florence

Monday, March 9th, 2009

Hey ladies! You’re in Florence, you need something cute to wear and the clothes you packed along just aren’t cutting it.


Working as an au pair on a fixed income, I shopped around but always ended up at the same 5 places when I wanted to buy something new without much cash to buy it with.

5. Ciao Ciao

You can find several of these around Florence and conveniently enough there is one directly across the street from  the main train station. This is the place to go when you need the basics ; underwear, socks, tee shirts I got a jacket here for 10 euro and three scarves for 3 euro each! They often have huge sales which is great because 90% of the merchandise is already under 20 euro.

4. Oviesse

This is a chain that is everywhere in Florence. It is a bit more costly than a student/traveler may be used to but carries something for everyone. Here you can find office wear, a huge assortment of casual skirts and tops plus baby clothes and a full department for men in addition to the shoes and accessories offered. Most items I purchased here were in the 22 euro range.

3. Piazza Italia

Piazza Italia is the same idea as Oviesse but offers clothing that is more dressy. A majority of the apparel in this two storey shop is black and business. There are several accessories and shoes as well as purses and men’s selections. This is the place to shop if you’re looking for upper class casual but not overly formal for around 25euro.

2. Promod

Promod is by far my favorite place to shop in Florence. Everything in this store was funky and fresh ; two things I love about new clothes! The look definitely says “put together lady” and the prices are very reasonable, especially the sale room in the back of the store! Skirts, tops, jewelry, it’s all here but the one thing that really makes me stop and walk in is the huge selection of beautiful dresses. Whether you’re dancing at the club, going on a date, having a girl’s night out or need something for that special occasion, they’ve got you covered. Prices average in the 35 euro mark.

1. San Lorenzo Market

I am definitely one for unique finds and the market has it all. You can find a complete outfit with jewelry to compliment for 30 euro; depending on your bartering skills. You will often find “2 for” deals and because there is so much competition amongst vendors, you will most often get the price you ask for – just don’t offer anything too insulting, these people work like crazy. If you need a great pair of boots or shoes, there is plenty of choice on the street as well as in surrounding shops. Don’t forget to stop for a gelato on your way home!

Photo of Euro coins by Nils Geylen

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About the author

Venere Travel Blog writer laura valoroso

Laura Valoroso is a 26 year old Italian Canadian who first ventured out to Florence on her own in fall 2008. An avid lover of food, friends and entertainment she looks forward to all that Europe has to offer.

2 responses to “Top 5 Places for Shopping on a Budget in Florence”

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  1. rebecca kelner says:
    October 12th, 2009 at 18:31

    I was just wondering where the store Piazza Italia is in Florence? I only found it in Sorrento and would love to have one close by to shop in! Thanks

  2. laura v says:
    October 12th, 2009 at 20:45

    hey girl!

    it’s on via nazionale, near the SMN station

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