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A chocolate love story in Perugia, Italy

Sunday, May 11th, 2008

If you are a foodie you probably know Perugia, Umbria because of the Eurochocolate event, which takes place every October and makes of this beautiful medieval town the capital of pleasure.

But this charming area of Umbria has a long tradition of chocolate enthusiasts, that goes back to 1907: Giovanni Buitoni, who created the Perugina chocolate factory, fell in love with Luisa Spagnoli and, since their love affair was a secret, the two lovers exchanged passionate messages hidden in handmade chocolates. This gave birth to the legendary Baci (kisses), delicious chocolate blended with chopped hazelnuts inside, and a whole hazelnut at the top, they are still today a love token for chocoholics. Quotations from love poems written in four languages wrap every single Bacio, adding to the pleasure of reading the delight of the heavenly flavor that gently melts in your mouth. You can easily recognize a box of Baci chocolates: blue stars on a silver sky give light to a couple exchanging a passionate kiss, an image that has continued to represent Baci Perugina since their first production.

Italians wait every year for a new television advert that is usually launched some weeks before Valentine’s Day, and in 1997 Perugina promoted an international creative competition to involve young image professionals in the project for the creation of the new Baci packaging, in order to celebrate the 90th anniversary of the brand. Three-hundred million Baci are sold every year: if you decided to put them one after the other in a line, you would cover 7,000 km., a route that would lead you to heaven.

Perugia hotel for chocolate lovers recommended by : the Etruscan Chocohotel.

Photo of heart of cocoa originally posted by kyknoord

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About the author

Venere Travel Blog writer elena bonelli

Born in Tuscany, in a small village among Perugia, Florence and Siena, Elena Bonelli is a lecturer of English Language at the Universities of Siena and Perugia. She also teaches in a Master for experts in Tourist and Gastronomic Communication.

6 responses to “A chocolate love story in Perugia, Italy”

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  1. Tipster says:
    May 14th, 2008 at 22:36

    I made it last year to the festival and had a blast! Definitely a must for anyone visiting Italy in October!

  2. Tony del Balzo says:
    June 17th, 2010 at 00:39

    While I enjoy Chocolate as much as anybody, I will not be attending EuroChocolate in Perugia, in Iraly, because of BAD things I have heard about the town.

    I have heard that the Police do not respect the rights of the visitors. The police have beaten three people recently. First was Aldo who they killed in Prison, second was Patrick, who was a popular bartender from the Congo who they (wrongly) arrested and beat and kicked and called ugly names. Last was a 20 year old American girl who they beat and then charged with slander when she relayed her true story of her beating in court.

    Police and courts discriminate against Americans and Negros, calling them “flight risks” automatically, if arrested.

    I have heard that the police can hold you for a full year in prison without charges, that they conduct interrogations of foreigners without aid of a translator, and they use put prisoners into solitary confinement for 9 months.

    Drugs are everywhere in Perugia and Barbie Nadeau, a travel writer, tells how much three party sex there is in Perugia. There also seems to be some sort of powerful drug in Perugia that makes a girl want to murder her friend with a knife.

    While I love Chocolate, I love freedon and justice more.

    Skip Perugia and come to Hersey, PA

    Happy Chocolate!!

  3. Henry Anderson says:
    July 12th, 2010 at 19:07

    i love to eat dark chocolate because it is very tasty and it is full of antioxidants too,.~

  4. Kaden Hayes says:
    October 7th, 2010 at 21:45

    my favorite is always Dark Chocolate, i do not like Milk Chocolate coz it is too sweet for my taste:.-

  5. Kamilah Rohman says:
    July 16th, 2011 at 04:35

    If The apple company didn’t help to make personal computers and also Local cafe didn’t make java, how arrive experienced they will become therefore prospering? Right onto your pathway to offer the most innovative and a lot interesting items, even though intoxicating, is usually a relatively packed region. Ideally, Apple and also Starbucks constructed their very own niche.

  6. Angelo says:
    January 17th, 2012 at 09:33

    Tony, bad things happen everywhere, get over it! Happy chocolate and enjoy St Valentine’s Day lovers!!!

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