Fresh vivid flowers are not only an attraction in itself but also evoke numerous pleasant emotions. Flowers, therefore, have been traded since antiquity. FloraHolland, a national-level Dutch cooperative focusing on cut flower and plant trade, continues the tradition using modern facilities.
photo by ►CubaGallery
The cooperative operates 39 auction clocks that translate into 125,000 transactions per day to manage the largest flower auction of the world. Some times images / photographs replace real products during auctions, a process known as image auctioning. Cut flowers and plants are removed from the cold stores and handed over to the customers on conclusion of the auction only. The cooperative even allows Remote Buying (KOA). At some market places, new projected clocks instead of traditional clocks allow to display more information, such as growers can display photographs and logos during auctions.
FloraHolland boasts six auction centers: Aalsmeer, Bleiswijk, Eelde, Naaldwijk, Rijnsburg, and Venlo. Aalsmeer is the closest center (about 13 kilometers) to Amsterdam. So combine a visit to Bloemenveiling Aalsmeer with that to Amsterdam. Enjoy a gorgeous site of flowers, including roses, sprat chrysanthemums, tulips, lilies, gerberas, cymbidiums, disbudded chrysanthemums, freesias, amaryllis and lisianthus, to name but a few.
The Aalsmeer Center, located near Schiphol Airport, has a gallery commanding clear views of the auction rooms. You can go on your own or hire a guide. The wheelchair accessible center has platform lifts, a restaurant and souvenir shop. Auctions are open to public on weekdays only from 7 a.m. and 11 a.m. for a fee of EUR 5.00 per person. With Aalsmeer Combi ticket, costing EUR 12.50 per person, you can witness auction and amble in the Aalsmeer Historical Garden, a horticultural museum. The garden presents various developmental stages of local horticulture sector using different media. Highlights of the museum include arboriculture of 17th century, flowers of 20th century and ancient roses.
Tulipland Combi ticket worth EUR 9.00 per person gives access to Panorama Tulipland and FloraHolland Aalsmeer. Panorama Tulipland, located in Voorhout, is an artwork, measuring sixty three meters by four. This huge canvas by Leo van den Ende, creates an illusion in the mind of visitors that they are standing in the tulip fields, was completed in 2008 after almost eleven years. The most vibrant and the largest flower-panorama of the world covers the national bulb industry spanning half a century.
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