Best Western Premier Shaftesbury London Piccadilly London

Hotel Best Western Premier Shaftesbury London Piccadilly - London

Hotel: 4 stars (self-classifiedThere is no official body operating a star rating scheme for accommodation in this city and therefore this hotel has been classified by the property itself.)

65-73 Shaftesbury Avenue - W1D 6EX London

Tel:877-662-6988

Double room from

£ 135 (Tax included)
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  • Average guest rating:
  • Dorothy has stayed here and says:
  • Cleanliness of rooms
  • Quietness of rooms
  • Spaciousness of rooms
  • Quality of service provided
  • Hotel surroundings
  • 8.08.0
  • 7.07.0
  • 6.06.0
  • 6.96.9
  • 8.48.4

 ‹‹ really nice stay short but sweet. Nice room. Good location for station, oxford street and local attractions as well as resturants and bars. Would stay again...››

05 Jul 2004 read hotel reviews

About Hotel Premier Shaftesbury, Best Western

exterior - entrance Hotel Best Western Premier Shaftesbury London Piccadilly exterior - entrance The Best Western Premier Shaftesbury Hotel London Piccadilly has been fully refurbished as a boutique hotel, complete with all the luxurious features that their clientele may need.

Combined with comfortably sized public areas, the refreshment lounge, the Premier bar, restaurants, conference facilities, and fitness room, the Shaftesbury provides the haven in central London for both the tourist traveller and business people.

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Location of Hotel Premier Shaftesbury, London

  • Hotel Best Western Premier Shaftesbury London Piccadilly 65-73 Shaftesbury Avenue London

    City Area:Soho

  • London area: Soho

    Position of the zone in the city

  • London orientation map

    General map

DISTANCES
From Heathrow Airport London: 27.2 km.
From Gatwick Airport London: 37.6 km.
From London City Airport: 12.8 km.
From Leicester Square tube Station: 300 metres.
From Charing Cross Railway Station: 500 metres.

Rooms at Premier Shaftesbury (Best Western)

Hotel Best Western Premier Shaftesbury London Piccadilly guest room double room Each room has been lovingly graced with the comfort of mood lighting, a personal computer complete with broadband Internet access, bathrobes, hairdryer, air-conditioning with individual controls, satellite and pay TV, mini bar, and direct dial telephone.

Bathroom television is available in most rooms; iron available on request from the reception.

  • Anti vapor mirrors
  • Direct dial phone
  • Hairdryer in each room
  • Heating
  • High speed Internet access
  • Individually controlled air conditioning
  • Ironing facilities on request
  • Mini bar
  • Non-smoking rooms
  • Pay-Per-View
  • PC with internet access in room
  • Radio
  • Safe
  • Satellite TV
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Breakfast at Best Western Premier Shaftesbury London Piccadilly

The Best Western Premier Shaftesbury London Piccadilly serves a full English, continental and buffet breakfast, served in the restaurant from 7.30 a.m. to 10 a.m.

Hotel Facilities

  • Access for disabled
  • Credit card accepted
  • Currency exchange
  • Groups welcome
  • Laundry service
  • Lift/elevator
  • Pets accepted
  • Recently renovated
  • Room service - 24 hour
  • Concierge
  • Front desk - 24 hour
  • Front desk - fax service
  • Front desk - safety deposit box
  • Luggage room
  • Multilingual staff
  • Newspapers
  • Tourist information
  • Conference room
  • Congress facilities
  • Meeting Room
  • Fitness room
  • Baby sitter
  • Internet/Email services
  • Bar
  • Restaurants
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Hotel Reviews Premier Shaftesbury (Best Western)

9.49.4

SM
Not Specified
Russia, Apr 2009

I am quite satisfied with my staying in the hotel. Excelent location both for business and for sightseeing. Very helpful, friendly and competent personnel. The hotel was recommended to me by me collegues who had stayed in the hotel before.

7.37.3

MM
Single traveller
Luxembourg, Jan 2009

My only criticism is that the elevator was broken for my whole stay.

3.53.5

PM
Family with older children
France, Jan 2009

Aucun service 2 jours pour réparer une télécommandede TV 3 jours pour réparer un frigo Chauffage d'appoint dans la pièce brulant Aucun service ( frigo non rempli, verres non remplaxés ...) Salle de bain avec WC non séparé, le tout étant de la taille d'un WC ! Emplacement super

8.28.2

LR
Group
Spain, Nov 2008

It was a quite good premises in an excellent location. But there are two thing we did not like. On the one hand, we had to pay in the very moment we arrived, even before going to the rooms, which is not, at least, elegant. On the other hand, the second night we stayed, some of us could not sleep well because the bedroom wall was also the wall of a disco. And that should be prevented.

3.03.0

EM
Family with young children
Belgium, Oct 2008

Hotel with a narrow entrance on Shaftesbury Avenue was rated as 4 stars. I would like to know which were the criteria of the authority which rated this hotel. What justifies the price of breakfast at the hotel atabout £15/person. Is this a way to discourage guests? The corridors were smelly with the spray against the cockroaches. It is a pity for the great location of this hotel

8.08.0

DP
Single traveller
Canada, Aug 2008

The Hotel was ideally located, with great service, very comfortable bed in a quiet room.

7.37.3

RB
Young couple
Spain, May 2008

It's a perfect place to visit London. The place is close to everything (Picadilly, Leicester, Trafalgar, Soho, ChinaTown,...). You can go to everyplaces just walking. The room is a little small but comfortable. If I return, I'll book the same hotel.

5.15.1

PATRICK PAIREL
Mature couple
France, Aug 2006

Many facilities out of order in the room,varied breakfast but becoming poor towards 10am

7.57.5

John Houldsworth
Single traveller
United Kingdom, Jul 2006

On checking in informed that air conditioning had failed and I was moved to Shaftesbury Kensington. Staff helpful but journey poor. Whole point of staying at original hotel was its location. Comments are with respect to Shaftesbury Kensington hotel

7.37.3

WY
Young couple
Hong Kong, Jun 2006

great location, Spacious room, good facility provided in room, but the LCD tv is sometimes affected by electricity appliance and the mouse is not working for internet. overall, it's a good hotel to stay in. i will choose it if i go to london again.

7.47.4

RC
Mature couple
Brazil, Jun 2006

Taking into consideration the "costs/ bennefits" aspects, my stay in Hotel Best Western Premier Shaftesbury can be considered as very interesting and I would be back there if I am back to London. I asked two times to the reception people to check the internt acess through TV set available at the room and to disconnect the heater available at bath room (it was very hot in London during my stay there ) but I go NO reactions for their side to fit said devices accordingly. I needed and asked for reception/ concergiery people to provide me with two (half litters) bottles of mineral water ( like the ones available at minibar when I arrived to my room there) but it was impossible to find, at least one, at the hotel at that day.Even I assisted the door man to look for it on different places of the hotel. On the next day again, despite of new request from my side, I could not have bottles of mineral water inside the minibar of my room. So, Hotel empployees need to be a little bit more trainned, for efficiency and be little bit more polite with the customers. Congratulation for the perfect Venere Reservation system which worked properly.

5.05.0

Tienie Du Toit
Single leisure traveller
Italy, Jun 2006

Maybe I just started off on a bad foot. For the first time ever my reservation through Venere was cancelled (and I did e-mail them to confirm and had their confirmation number.) I had to insist to be checked in, staff was non caring, unfriendly and it did not improve the 4 days I stayed there. Room very small but adequate. Will not go there again, not worth the money

4.84.8

WC
Couple with children
USA, Apr 2006

Two adjoining rooms were requested; directions were poor and we arrived late Saturday night to find that we were allocate three rooms, one double and two singles, hardly acceptable for a family of 4 (two young teens).

6.86.8

Alessandro Gelmi
Not Specified
Italy, Apr 2006

l'hotel è sicuramente in una zona strategica, oserei dire nel cuore di Londra. Comodissimo sia per gli spostamenti a piedi, che per prendere la metropolitana.

8.28.2

Lawrence Jannuzzi
Heterosexual Couple
USA, Mar 2002

Fine location near Piccadilly. Our room was nice enough; a good bargain for the area. Reception was cordial and staff helpful and friendly, although the public areas are a bit dowdy. Overall, however, a nice solution for a moderate budget.

6.06.0

JC
Family Group
United Kingdom, Feb 2006

I FOUND THE RECEPTIONIST BEHAVOUR ON ARRIVAL MOST DISCONCERTING. ALTHOUGH HE HAD MY ROOM BOOKING HE INSISTED THAT MY BOOKING WAS FOR A ROOM ONLY AND THE COST OF BREAKFAST WAS EXTRA -FORTUNATELY I HAD A PRINT OUT OF MY CONFIRMATION WITH YOURSELVES WHICH CONFIRMED THAT THE PRICE I WAS QUOTED INCLUDED BREAKFAST. BUT IT DID CAUSE UNEASYNESS AND A LOT OF WHISPERING FROM THE STAFF, WHICH I FELT WAS MOST UNPROFESSIONAL. IN THE MORNING DIFFERENT STAFF ON RECEPTION TRIED TO CHARGE ME AGAIN FOR BREAKFAST AND I HAD TO GO THROUGH A SIMILAR PROCEDURE. THE STAFF IN THE RESTAURANT WERE VERY PLEASANT AND HELPFULL AND OVERALL EVERYTHING ELSE WAS AS ADVERTISED - BATHROOM WAS ON THE SMALL SIZE AND NO TOILETRIES APART FROM LIQUID SOAP.

9.09.0

JAMES BUSS
Heterosexual Couple
United Kingdom, Jan 2006

A very comfortable, convenient and quiet Hotel in a very central location. We will be back. Thanks.

7.67.6

BRUNO CAPODAGLIO
Heterosexual Couple
Italy, Jan 2006

The hotel is close to Piccadilly Circus, the rooms are very clean with the lcd tv in the bathroom and fine Villeroy & Boch tea cups in the room. The serivice is good; if you have to call a taxi or book a resturant you're sure to find an helpful hand.

7.07.0

James Foad
Family Group
United Kingdom, Dec 2005

No hot water was available in the morning due to a "breakdown" I got the impression this was not the first day. It would have been simple to advise us when we booked in. This did spoil an otherwise excellent stay.

8.48.4

Patrick Murphy
Not Specified
Ireland, Nov 2005

This hotel is very central to many theatres and transport network.There are also some good ,reasonably priced restaurants close by. Reception staff were extremely courteous and helpful.

5.75.7

IM
Heterosexual Couple
Spain, Oct 2005

Las habitacónes son las más pequeñas que he visto en mi vida, pero están muy bonitas decoradas. El sitio es fantástico para conocer Londres sin usar apenas transporte.

7.57.5

Walter Ellgutter
Single corporate traveller
Israel, Aug 2005

Superb location. The room was too little, but ok for one night. This detail should appear in the hotel info provided. The cleaniness of the room can be improved. Very cooperative personnel at the reception.

5.55.5

JS
Single leisure traveller
Germany, Aug 2005

Rooms are extremely small and with 99 Pounds very expensive! The aircon leaked at night and water was dripping on my bed! Location near Leicester Square is good, but also noisy if you open the window. Next time I will look for a better place.

4.24.2

Eddie Buck
Not Specified
United Kingdom, Dec 2004

The room and the service were adequate but very sub-standard for the prices charged. For a smaller charge I would have received better service, with breakfast included, for at least £100 less at several West End hotels of equal or better quality. As I travel to London a lot on business and for pleasure I use good quality hotels on a regular basis. I shall no longer be inclined to try Best Western after this over-priced experience.

7.37.3

BA
Couple with children
Norway, Nov 2004

Stayed in november 2004 with my family. Friendly staff, good service. Nice rooms and standard, although the room were a bit smaller than expected (we stayed in a double executive). The traffic could also bother some people. But we think both size and (the poorer) quietness of the rooms was highly acceptable. The great location of the hotel made up for this. We would highly recommend the hotel, and wouldn't mind staying there again.

7.17.1

Sandip Kaur
Heterosexual Couple
United Kingdom, Oct 2004

The room itself was nice apart from the main light not working, but the hotel did give us complementary breakfast, the room size for a junior suite, was not what i expected, i thought that it would be much bigger than that. The location was fantastic, overall would definately stay there again.

7.97.9

Ronald Krafka
Heterosexual Couple
USA, Sep 2004

Overall rating would have been excellent except for an incident when I asked for a taxi to be called for my departure to Victoria Station. When I arrived I was informed that the fare was more than 10 pounds in excess of the normal taxi fare because I the front desk personnel had called a limo. I feel that this was deliberate because I asked for a taxi and was not informed that a limo would be called. This incident ruined what would otherwise have been an excellent stay. The hotel was great. The low quietness rating is because my room was next to a restaurant or club that was active until about 3:00 a.m. but that did not bother me as much as the taxi because there was a second door which mostly blocked the noise.

9.59.5

Dorothy Lauder
Group of friends
United Kingdom, Jun 2004

really nice stay short but sweet. Nice room. Good location for station, oxford street and local attractions as well as resturants and bars. Would stay again when next on buisness or even for a weekend break. Thankyou.

9.49.4

Enrico Pandian
Single corporate traveller
Italy, Jun 2004

Ottimo hotel, è veramente pulito e in piano centro. Per gli amanti del calcio c'è anche la tv in bagno...piccoli lussi!

7.17.1

Roger Bilodeau
Single corporate traveller
Canada, May 2004

everything was excellent...except the room size : a bit too small!

8.58.5

DS
Heterosexual Couple
United Kingdom, May 2004

Very nice

4.24.2

TA
Single leisure traveller
Israel, Sep 2003

I was disapoined /the room wasn't clean,especially the toilet,the carpet,the blanket.It smells very bad. I coudn't open a window becouse of the repairing in the Hotel,No one let me to know abaut, the elevator most of the time didn't move.the air condition leak. to my opinion this is a twם star hotel.

8.58.5

Stephen Bromage
Group of friends
United Kingdom, Jul 2003

Very Good location for the West End and Oxford Street. Looks a little run down from the outside but comfortable and clean once inside. All rooms appear to be air conditioned which was very much a bonus for the weekend we stayed was very hot and humid. I would stay there again.

5.95.9

RM
Gay Couple
USA, May 2003

Great location. Attentive staff. The renovated breakfast room is attractive. But nothing in the hotels description did it say the hotel was being renovated!!!No hot water one day. No elevator in service after the first day and construction, including jack hammering, going on all day.

2.52.5

Charles Foster
Single leisure traveller
USA, Feb 2003

I have written a long letter to Best Western Hotels in the United States telling how unhappy I was with my stay at the Best Western Shaftesbury in London. The room I had, 506 on the fifth floor, was 15 feet long by six feet wide,had no room even for a chair. The window blinds didn't work and the room was perpetually night. My requests for this and other things to be corrected were ignored. I found the price excessive for my "cell" room. I found the antique elevator a hazard and frighteningly small. I have stayed in many Best Western hotels with satisfaction. This was the one exception, I hope never to experience again. The front of the hotel was boarded up and nothing like the picture shown. The banging and clanging by the workmen in the basement - for what reason nobody would tell me - was continuous. It was amazing how the staff,immediately there was a complaint, suddenly found it difficult to understand English. I am writing a story about my stay for a Canadian national newspaper and am considering sending it to the London Daily Mirror where my stories, all good until now, have been printed many times. I hope this review keeps everyone away from the Shaftesbury. I believe I should be given my £356 back! Even then I would still have nighmares.

6.06.0

CK
Not Specified
Germany, Feb 2003

Great location if you are going to theatres. We could walk to every show! Construction was happeneing while we were there, so a bit noisy from all of that, but hopefully that will be over soon. Room smelled liked stale smoke, and there were stains on the furniture, but can't beat the location! And the conceigere was very nice and helpful!!

How to reach Hotel Best Western Premier Shaftesbury London Piccadilly

By underground (tube)
Piccadilly and Leicester Square underground stations are the nearest to the hotel.

By train
From Waterloo International station: take the Bakerloo line to Paddington station.

By airplane
From Heathrow Airport London: take the Heathrow Express to Paddington station.
From Gatwick Airport London: take the Gatwick Express to Victoria station.
From Luton Airport London: take the Thameslink to King's Cross St Pancras station.
From Stansted Airport London: take the Stansted Express to Liverpool Street station.

Transport Services Hotel Premier Shaftesbury

The NCP Car Park in Chinatown is the nearest car park to the hotel (5 minutes walk).


Hotel Policies

METHODS OF PAYMENT
Venere.com does not debit your credit card for your reservations. You will be asked to insert your credit card details which will be sent to the property only as a guarantee of the reservation. The bill will then have to be settled directly at the hotel. In case your chosen hotel needs a deposit, this information will be included in the "Cancellation policy" section and the deposit will have to be settled directly with the pre-selected property. It is not possible to cancel your reservation if you selected and booked a room indicated as "PREPAID/NOT REFUNDABLE". In this case, the total amount of your stay will be charged to your credit card by the hotel at the time of booking.

CHECK-IN & CHECK-OUT
Check-in:
the rooms are available at anytime after 2 p.m.
Check-out: it is necessary to leave your room not later than noon.

INCLUDED/NOT INCLUDED IN THE PRICE
Broadband Internet access in the rooms is included in the price.
Use of the fitness centre is included in the price.
Breakfast is not included in the price. The English breakfast costs £14.95, the continental breakfast costs £12.95 and the buffet breakfast costs £14.95.

CANCELLATION POLICY
For late cancellation and no show, first night stay will be charged on your credit card.
You may cancel your reservation without penalty up until 1 day before your arrival date, by accessing the Your Reservations page. It is not possible to cancel your reservation if you selected and booked a room indicated as "PREPAID/NOT REFUNDABLE".

  • Book by phone
  • 877-214-4288
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